In 1922, the 20-year-old Baron Philippe de Rothschild (1902-1988), youngest son of Baron Henri and great-grandson of Baron Nathaniel, took the destiny of Mouton Rothschild in hand. During his reign which spanned more than 60 years, his decisions would profoundly change the world of wine, raise the image of the family château to unparalleled heights and considerably increase the range and geographical scope of its activities.
Nearly 90 years after its birth, Mouton Cadet is the result of a history between Bordeaux wines and Baron Philippe de Rothschild. The youngest of the family and the owner of Château Mouton Rothschild, he was keen to bring the richness of the prestigious Bordeaux region to consumers worldwide.
In 1988, following the death of her father, Baroness Philippine de Rothschild pursued the work and philosophy of Baron Philippe : to make a great Mouton Cadet Bordeaux wine accessible to a wider worldwide audience.
A tireless ambassador, she promoted the brand on every continent and made Mouton Cadet the biggest selling branded Bordeaux wine in the world. In her constant quest for innovation, in 2004, she gave Mouton Cadet a new, more fruit-forward style. The bottle, designed by Baroness Philippine herself, also got a makeover.
Philippine de Rothschild died in Paris on 22 August, 2014. Her three children, Philippe Sereys de Rothschild, Chairman of the Supervisory Board, Camille Sereys de Rothschild and Julien de Beaumarchais de Rothschild, both members of the Supervisory Board, have succeeded their mother at the head of the family company.
Philippe Sereys de Rothschild succeeded his mother as Chair of the Supervisory Board in September 2014 then became Chairman and CEO of the family company in April 2018.
While continuing his grandfather’s, Baron Philippe de Rothschild, and his mother’s, Baroness Philippine de Rothschild, remarkable work, Philippe Sereys de Rothschild is determined to further enhance Mouton Cadet’s reputation worldwide and proud, with the launch of the 2015 vintage, to open a new chapter in the history of a great brand.
With his sister, Camille Sereys de Rothschild, and his brother, Julien de Beaumarchais de Rothschild, they are guided by the same ambition: to open a new era for Mouton Cadet and take the brand even higher, even further!